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TV Expert Interviews / Entrepreneurs / Nov 3, 2021 / Posted by Wayne Washington / 207 

Align your Company’s Strategy, Culture, or Leave Money on the Table (video)

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In this Expert Insight Interview, Wayne Washington argues that you can either align your company’s strategy, culture, and operations, or you’re leaving money on the table. Wayne Washington is known as the Doctor of Operations, and he helps CEOs sustain growth, profit by eliminating hidden costs, disengaged employees, and unnecessary complexity.

This Expert Insight Interview discusses:

  • The connection between company strategy, culture, and operations
  • The “value drains” that come from an unbalanced approach
  • Why it is essential to approach each problem holistically

Culture, Strategy, and Operations

In many organizations, company strategy is done at the executive level; operations are left to the head of operations, and culture is just something that organically happens over time. Rarely do you hear these three talked about together.

Operations are treated as the step-child in most companies. They focus on the strategy and culture while leaving operations to fend for themselves. The problem with this approach is that these three aspects of any business share the same resources. This means you have to have the right resources for the right reason at the right time and place.

Value Drains

If you’re not utilizing your resources effectively, there’s an issue, and to avoid this issue, you need to align your strategy, culture, and operations. All three of these are ways you can run your business model, and if you favor one over the other, you’re out of sync, which can lead to one of three “value drains:”

  • Disengaged employees
  • Unnecessary complexity
  • Hidden costs

Holistic Approach

Sometimes when managers want to deal with the problem of disengaged employees, they start to default to the cultural side of the equation.

Suddenly everything becomes about getting people engaged, but putting a band-aid on this problem by suddenly doing a lot of cultural work is not going to help. You need to look at each situation through a holistic lens.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Veteran journalist, skilled writer, political junkie, and astute observer of national and international politics. Intensely interested in K-12 and higher education, government, marketing/corporate messaging.

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