Off the Cuff Interview Question: “What would you say are the top 3 rules for social selling today?”
The Top 3 Rules for Social Selling Today Are:
1) Pick the right platform to prospect on!
It is essential you hunt where the game is. For example, if you are B2B, use LinkedIn. If you are looking for young people, use SnapChat and Instagram.
2) Use The Social Media Business Equation (TM) to create your content.
Attract prospects and stay top of mind with your customers by consistently producing social content that is informations, entertaining, interactive and converts to business.
3) Get to the point.
Let prospects know what you are offering quickly to gain interest and leave them alone if they don’t need what you have. Don’t be a jerk!
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