Too many sales teams try to develop new business with the same techniques that were used in the 90’s! Today’s technology and social media platforms have created tremendous opportunities for sellers to prospect, warm-call, solidify more meetings – AND BUILD LONG-LASTING RELATIONSHIPS – with record success. Are you using the latest technology and tools to your advantage?
Effective Modern Prospecting and the use of Social Selling require an adjustment in attitude and perspective. Utilizing the modern platforms as tools to communicate with prospects gives modern sellers a strong competitive advantage – IN REAL TIME! As opposed to the old-fashioned “wine, dine, and win the business” tactics that were long part of relationship building, it is now incumbent upon sellers to provide prospects and clients with substantive information. Information that is useful in demonstrating new opportunities to potentially help grow their business. Perhaps even in ways that they had never anticipated.
Offering this level of service to your clients and prospects not only positions you as a consultative, solutions-based seller, but it firmly establishes YOUR VALUE!