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Shouldn’t Your Data Work For You?
Blog / For Sales Pros / Dec 10, 2018 / Posted by John Golden / 4203

Shouldn’t Your Data Work For You?


Let’s be honest, there is a huge limitation with traditional CRM systems where the type of data and how it is displayed is often predetermined by the system or by an all powerful administrator. This often leaves users frustrated and not seeing the value of the system because it seems like you are working for the data rather than the data working for you. In previous lives we have all experienced this firsthand and lamented the time wasted trying to manipulate data and CRM views that as inflexible as they are overwhelming.

This is why we set out on a mission to make Pipeliner CRM as flexible as possible for ALL users – not just for admins or managers but especially for the salespeople. We have felt their pain and our goal was to alleviate it once and for all. This is why we developed our Profiles feature. With Pipeliner CRM every user has access to this Profiles feature allowing them to personalize and customize the data they want to view.

For example as a salesperson you may want to focus on your highest-value opportunities which are in the later stages of the pipeline because month end is approaching. With the Profiles feature you can quickly create a view that only shows those opportunities and immediately you have a focused, uncluttered view – allowing you to see your data in the way you want to view it. Then you can save the profile so it is always available to you with one click and you can decide if you want this to be a private view that only you have access to, or a public view that all users can see or even a custom view that, for example, only you and your team or you and manager can see. This kind of personalization and customization of data is unrivalled in any other system and reinforces the “what’s in it for me” for each user of Pipeliner CRM.

The ability to share Profile views either publicly or with particular individuals or groups means everyone can be looking at the same data in the same way which is great productivity enhancer. For instance, a sales manager can create a Profile view that focuses on stalled opportunities in the team’s pipeline and then shares that view with the whole team. Now both sales team and sales manager can review the same data at the same time with one click. Everyone is on the same page and action can be taken quickly. This is how you can really make data work for you and not the other way around.

But there is even more! A Profile view can immediately be turned into a report – yes with one click you can select the report type you want, name it and immediately you have a report. Plus that report inherits the share settings so everyone has access to that too (unless you decide to change it).

Whatever particular section of Pipeliner you are in the Profile feature is available to you (Leads, Contacts, Accounts and more) – this means you can truly customize and personalize your experience. Think about the time savings and the productivity gains of being able to click on a Profile you pre-saved and immediately have the latest data displayed. Other systems think allowing you to add a photo or change a color scheme is personalization whereas with Pipeliner CRM we know that real personalization is allowing you to choose what data you want to see and who you want to share it with. Your data working for you!

Click here to learn more about the Profiles feature.

About Author

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Author's Publications on Amazon

John Golden, best selling author of "Winning the Battle for Sales" presents "Social Upheaval: How to Win At Social Selling" to explain how every B2B salesperson can add social selling methods to their toolkits, and why it is so important that they do so without…
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FROM THE CREATORS OF SPIN SELLING―TRIED-AND-TRUE STRATEGIES TO ARM YOU IN THE WAR FOR SALES SUPREMACY "I distinctly remember my first VP talking about 'campaigns' and 'targets.' Indeed, successful salespeople have made learning from military tactics an important aspect of their careers. In this engaging…
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