Sales POP - Purveyors of Propserity
Seeing Is Believing
Blog / For Sales Pros / Nov 19, 2018 / Posted by John Golden / 1382 

Seeing Is Believing

4 comments

Did you know that 90% of information transmitted to the brain is visual? It makes sense when you consider that the human brain processes images 60,000 times faster than text. This is precisely why we built Pipeliner CRM to be the most visual CRM available on the market. In Sales, time is always of the essence so we want to make every second count.

Plus today’s selling environment continues to become more complex with so much data being thrown at salespeople that it can become overwhelming – this is why we have applied the “Science of Simplification” better known as Cybernetics.

The originator of the science of cybernetics was American mathematician and philosopher Norbert Wiener. In 1948 he defined cybernetics as “the scientific study of control and communication in the animal and the machine.” The word cybernetics comes from Greek κυβερνητική (kybernetike), meaning “governance”, the latter meaning “to steer, navigate or govern”. W. Ross Ashby referred to cybernetics as the “science of simplification”.

If there is one thing that salespeople don’t need more of and that is unnecessary complexity but that is exactly what they have been presented with when traditional command and control CRM systems are foisted upon them. In contrast, we at Pipeliner take a “sales-eye” view and always look at how we can present critical sales data in the most simple and visual format for busy salespeople can process it in the blink of an eye.

To make learning and adopting Pipeliner as easy and fast as possible we have created a uniform layout and navigation for viewing the details of the most critical elements of every sales process: Accounts, Contacts, Leads, and Opportunities. But more than that, we offer multiple ways of viewing the same data so that users can choose how best they want to display it – no other system is so flexible and understands that different people process data in different ways. Plus we use graphs, icons, and charts everywhere throughout the system allowing the salesperson, with one quick glance, to see the information they need.

In other words, we do the hard work of figuring out how to present data to make it easy for the salesperson to process it quickly and use it immediately. With today’s technology it is pretty easy to gather copious amounts of data and while this has its obvious advantages there are real limitations in how much data the human brain can consume at once.

You have heard the expression “drinking from a fire hose” when overloaded with information and this mistake is replicated by many of the systems that salespeople are forced to use. In contrast, we take the fire hose and turn the torrent of water in beautiful watercolor paintings!

This is what we call Dynamic, Instant Visualization!

    About Author

    John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World's Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He has conducted over 350 video interviews of thought leaders for Sales POP! online sales magazine and has a podcast channel on iTunes that has over 287 audio interviews He is CSMO at Pipeliner CRM. He is also an Amazon best selling author of two books and In his spare time, John is an avid Martial Artist.

    Author's Publications on Amazon

    John Golden, best selling author of "Winning the Battle for Sales" presents "Social Upheaval: How to Win At Social Selling" to explain how every B2B salesperson can add social selling methods to their toolkits, and why it is so important that they do so without…
    Buy on Amazon
    FROM THE CREATORS OF SPIN SELLING―TRIED-AND-TRUE STRATEGIES TO ARM YOU IN THE WAR FOR SALES SUPREMACY "I distinctly remember my first VP talking about 'campaigns' and 'targets.' Indeed, successful salespeople have made learning from military tactics an important aspect of their careers. In this engaging…
    Buy on Amazon
    Comments (4)

    0

    OMOKAFE SEGUN commented...

    Seeing is truly believing. My Team has been able to meet and track results with Pipeliner CRM.
    Regardless of your location, I recommend Sales Team/Personnel globally to check out their free trial and have a feel of their simplicity, instant support Team, hands-on training, non-tech Admin interface , sales tracking, among other benefits. The AI algorithm is top-notch.
    Highly recommended

    0

    fatima danja commented...

    You will always get the best experience with Pipeliner CRM.

    0

    Kelechi Onwe commented...

    This is aptly stated by “John Golden “. I advice you to try using Pipeliners CRM today then you will believe.

    .
    .
    This website uses cookies. By continuing to use this website you are giving consent to cookies being used. For information on cookies and how you can disable them, visit our privacy and cookie policy.