Sales POP - Purveyors of Propserity
For Sales Success Tell The Truth
Blog / For Sales Pros / Apr 15, 2018 / Posted by David Meerman Scott / 3911

For Sales Success Tell The Truth

0 comments

In a world of increasing scandal, with institutions playing fast and loose with the truth and people slapping “fake news” labels on content with increasing frequency, success must come from telling the truth. Always.

Every day it seems like there are new headlines describing how a company or institution has used technology in a nefarious scheme.

The Wells Fargo greedy corporate culture led local bankers to systematically defraud more than a million customers. Some had bank accounts opened in their name that they didn’t authorize and more than 800,000 of the bank’s auto loan customers were charged for car insurance they did not need.

Not only did Equifax allow the personal data of 145 million people to be compromised, the U.S. Justice Department opened a criminal investigation to determine if executives of the company violated security laws by selling stock in the company to personally profit before they announced the data hack.

Russian operatives set up a variety of propaganda sites and distributed them through Facebook in order to influence the U.S. Presidential election.

The algorithms deployed by the social networks we rely on every day are tuned to sell stuff and generate revenue at the expense of allowing us to seamlessly connect with friends.

And the island mentality of the world’s largest technology companies including Amazon, Apple, Facebook and Google is so focused on keeping users locked into their own content technology gardens that they threaten the easy use of their products and services.

I think we’ve reached a point where people expect the worst. We anticipate being taken advantage of. We assume that companies we do business with won’t respond quickly and when they do, they won’t be honest.

But that means there is a huge advantage to doing the right thing!

The comparative advantage in truth

When we do encounter a person or an organization treating fairly, we’re excited! When told the truth, even if we don’t like it, we feel respected. And when we do encounter this kind of company, we’re happy to do business with them again and to tell our friends too.

So keep in mind the incredible power in telling the truth. Focus on what you can do for your fan base before you think about what’s in it for you.

Original article by David Meerman Scott.

Pipeliner CRM empowers sales teams to tell the truth. Get your free trial of Pipeliner CRM now.

About Author

David Meerman Scott He’s a sales and marketing strategist who has spoken on all seven continents and in 40 countries to most respected firms, organizations and associations.David is author of ten books - three are international bestsellers – and is best known for “The New Rules of Marketing & PR”.

Author's Publications on Amazon

In failing to provide visitors with great information content, most of today's Web sites are missing a golden opportunity to create loyal customers-and leaving a fortune in new and repeat business on the table. According to Web marketing expert David Meerman Scott, too many marketers…
Buy on Amazon
The most powerful marketing force in the world isn't social media, email blasts, search ads, or even those 15 second commercials before a YouTube video. It's fandom. David Meerman Scott and his daughter Reiko are very different - one is a baby boomer business strategist,…
Buy on Amazon
In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating…
Buy on Amazon
Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real-time" means news breaks over minutes, not days. It means companies…
Buy on Amazon
The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the…
Buy on Amazon
The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When potential customers…
Buy on Amazon
Comments

..
..
..
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. For information on cookies and how you can disable them, visit our privacy and cookie policy.