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Sales Strategies: The BANT Approach
Snapshots Infographics / For Sales Pros / Feb 2, 2018 / Posted by John Golden / 774 

Sales Strategies: The BANT Approach


What is BANT approach?

Within sales strategies, the use of BANT, an acronym for Budget, Authority, Need and Timing. This has as been around for decades. Salespeople throughout the world memorize this acronym and mentally run through it whenever qualifying an opportunity. Sales management routinely preach it so that salespeople will remember it.

Within each of these four elements, however, there is almost a mini-pipeline of data to be gathered so that each will be fully answered.

Sales Strategies BANT

About Author

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World's Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

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