What is BANT approach?
Within sales strategies, the use of BANT, an acronym for Budget, Authority, Need and Timing. This has as been around for decades. Salespeople throughout the world memorize this acronym and mentally run through it whenever qualifying an opportunity. Sales management routinely preach it so that salespeople will remember it.
Within each of these four elements, however, there is almost a mini-pipeline of data to be gathered so that each will be fully answered.