Sales POP - Purveyors of Propserity
Sales Reps: Do the Right Thing
Blog / For Sales Pros / Jun 25, 2017 / Posted by Brian Sullivan / 8407

Sales Reps: Do the Right Thing


For 12 years, I taught the subject of “Personal Selling” as an adjunct professor at Loyola University Maryland. A textbook was required in class by the academic-industrial complex, and once in awhile I actually used it–often to highlight the crazy ideas that PhD.s who write textbooks often have about the business world. In one textbook that I used, I highlighted a section called “Cultivating Subordinates”, which illustrated the benefit and value to sales reps of being nice to the subordinates–the lower levels–in a B2B prospect’s organization. I would open up a discussion with the class, asking why sales reps should go out of their way to treat the rank and file with courtesy.

Eager hands would shoot up and similar responses would fill the air – “Because they can get you to the boss”, “So the gatekeeper will put your calls through” and “They can influence the boss to buy your product”. Sooner or later, someone would raise their hand and clearly state, “Because that’s how you’re supposed to treat everyone”. And as I allowed the poignant insight a moment or two to sink in, with raised hands slowly and sheepishly lowering, it was always clear that the substance of the matter had been uncovered.

After relishing the moment and allowing business and humanity to merge in the minds of a room full of college students, I’d share how amazing it is that doing the right things for the right reasons can serendipitously deliver business benefit at the same time. For you do treat people like people because it’s the right thing to do. Not surprisingly, in so doing, you are a much more pleasant and likable person. And, of course, people buy from people they like. This applies within your own organization as well because people not only buy from people they like but they also work with people they like. They work harder to help make things happen – make things happen for clients!

So, do the right thing for the right reasons.

Good things will result.

About Author

Brian Sullivan is a best-selling author, consultant, and enterprise selling expert. He spent eight years at Sandler Training, developing and growing the Sandler Enterprise Selling Program on a worldwide basis. Prior to Sandler, Brian was in sales, sales management, and P&L management positions with The Capgemini Group for thirty years.

Author's Publications on Amazon

The comprehensive 6-stage selling program from Sandler Training-- "Top 20 Sales Training Company" by Selling Power Magazine Competitively pursuing large, complex accounts is perhaps the greatest challenge for selling teams. To keep treasured clients and gain new ones, you need a system to win business…
Buy on Amazon

Sales Process Automation
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. For information on cookies and how you can disable them, visit our privacy and cookie policy.