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Sales: never give up if you want a mammoth deal
Blog / For Sales Pros / Jul 17, 2017 / Posted by Roy Osing / 6059

Sales: never give up if you want a mammoth deal


The sales pitch is made.

The value proposition is articulated in impressive fashion.

The client’s objections are addressed.

The story is compelling – savings are available with amazing value being offered.

The client has given many positive signals that they are interested in the deal.

The sales rep is thinking “I’ve got this one.”

But, after agonizing consideration, the client says “no.”

The rep is thinking “What? Are you crazy? This is absolutely the right thing for you! Your IQ must be one up from a protozoan.”

They are nonplussed because the buying signals said “yes” but the decision was “no.”

At this point there is an irresistible temptation for the salesperson to get aggressive and perhaps condescending with the client for making what they think is such a stupid blunder.

Just remember this: a “no” today doesn’t mean a “no” forever.

The “no” is actually a tipping point for the salesperson.

Handled well and it could lead to future riches; handled poorly and you can kiss the client goodbye; it’s a shutoff for any future opportunity.

There are obviously some extenuating circumstances at play here that the rep has no privy to.

Whatever. It doesn’t matter. A “no” is a “no” and it must be respected.

These 3 tactical steps will keep you in play for the “later sometime” deal.

1. Honour the client’s decision. Make them feel good about it; don’t make them feel like an idiot.
Choose your words carefully; use them to build a bridge that will earn you the right to compete for the deal at a later date.

2. Offer to help. Client loyalty is not built by the deal, but by the dynamics around it.
Be the resource that sticks around after the deal has collapsed unlike most sales people. If the client needs additional information get it. If they have more questions answer them. Whatever they need do it.

3. Look for other opportunities. For the moment this deal is dead. But are there other deals that might be possible with this client? What else do you know about them – what their desires are – that you could perhaps cultivate into a different deal?
Don’t let the immediate “no” deal shut you out from other possibilities.

Deals don’t end; the salesperson gives up.

Pipeliner CRM empowers salespeople to make the absolute most out of every opportunity. Get your free trial of Pipeliner CRM now.

About Author

Roy Osing is a former president, CMO and entrepreneur with over 40 years of successful and unmatched executive leadership experience in every aspect of business. As President of a major data and internet company, his leadership and audacious ‘unheard-of ways’ took the company from its early stage to $1 Billion in annual sales. He is a resolute blogger, keen content marketer, dedicated teacher and mentor to young professionals. As an accomplished business advisor, he is the author of the no-nonsense book series ‘BE DiFFERENT or be dead.’ He is devoted to inspiring leaders, entrepreneurs and organizations to stand apart from the average boring crowd and achieve their true potential.

Author's Publications on Amazon

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Marketing 101 is in serious trouble. Its effectiveness is extremely limited. If you are practising traditional text book marketing, this book is your wake-up call. You are subjecting your organization to extreme risk.
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BE DiFFERENT or be dead: The Audacious ‘Unheard-of Ways’ I Took a Startup TO A BILLION IN SALES provides practical and proven ways for organizations and professionals to be unique, stand out from their competition in a compelling, relevant way and achieve staggering success.
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Selected by Soundview Executive Book Summaries as one of the top business books in the USA. The Challenge for any Business Leader is to harness the energy from all parts of their organization to work in unison to win in their market. In practical and…
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Want to take your career to another level? Achieve greater success in a world where the competition for a fast track route to success is fierce? Roy Osing’s 30+ years in business taught him one simple truth: if you are not DiFFERENT, if you are…
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