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TV Sales Pro Advice / For Sales Pros / Jul 27, 2018 / Posted by Adrian Davis / 4277

Sales and Technology in Sales


Adrian Davis has some insight into the world of sales and technology. The role of technology in sales is huge, and it plays an increasing role in the life of sales professionals. Because of the importance of technology and sales, it is crucial to understand the proper ways to utilize it.

  1. We need to embrace technology and overcome the reluctance to become comfortable with it.
  2. Salespeople should embrace technology so we don’t become obsolete, and because these tools can make us more efficient.
  3. These tools help us become more organized and save time, allowing salespeople to be more consistent in our interactions with others.
  4. Be conscious of using artificial intelligence carefully so that we can still engage in meaningful relationships with prospects.
About Author

Adrian is an international speaker, business strategist and trusted advisor for chief executives and sales leaders. He speaks on the subjects of account strategy, competitive advantage and sales excellence. Find out more about Adrian at

Author's Publications on Amazon

In our increasingly digitized and fast-paced world, human relationships are often strained sales relationships even more so. Today's buyers are better informed, more sophisticated, and more transactional. As a result, sales professionals must navigate new challenges as they seek to develop meaningful relationships with these…
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