Throughout our blog series on reducing risk, we’ve seen that risk is reduced through understanding risk, through a willingness to take risk, through the right metrics, understanding the balance between risk and sustainability, and having the right CRM solution.
To wrap up this series, let’s take a look at technology and its correlation to risk. For in the end, it’s technology that will most likely bring us through.
Reduction of Risk and Innovation
Any forward technological advance in a civilized society is usually conducted in an effort to reduce risk.
For example, an enormous amount of technology has been developed in and around transportation. If you go back to the 1970s, many more people died in cars then, than do today. Why? Better technology—we improved technology, improved safety and reduced accident risk. Some examples include seat belts, anti-lock brake systems, air bags and better materials.
Another example is the reduction of risk from electric shock. Appliances, power tools and other electrical items don’t carry anywhere near the risk of electric shock they did 50 years ago.
Yet another example is in the medical field, where the risk of death has been drastically reduced over the last century through incredible innovation in techniques as well as technology.
Technology All Around Us
Because of technology’s capability for reduction of risk, we see high-tech virtually everywhere: hospitals, cars, schools—and even in our homes. Today’s Internet of Things is comprised of a vast array of smart devices and appliances, interconnected with each other, and with us. It has now come to pass that technology not only reduces risk, but warns us when risk threatens.
Such warnings extend to our environment. We now have highly accurate instruments and satellites to give us advance warning of weather and other natural events.
Since it is such a huge part of our lives as a society, and an integral part of civilization itself, business receives a healthy share of attention when it comes to technology aimed at reducing risk. This runs from the incredibly complex automation used in our financial markets, all the way down to everyday factors in operation of regular business, such as reducing risk of losing customers; obtaining knowledge of competitor activities and reducing risk of competitor advantage; reducing risk of lowered cash flow by detailed knowledge of buyers and their financial statuses; and much more.
Technology also gives us the edge internally. It provides the ability to monitor and have insight into our staff. Risk of losing staff is one of the worst risks we can take today, given how valuable great staff are to a company. So staying current with them and keeping them happy is of the utmost importance.
The Only Way is Forward
While some may pine for a return to “the old days,” our civilization and society now moves much too fast for us to turn our backs on the continuously advancing technology that brought us this far. Even those that yearn for a “simpler time” still require the Internet, are using Smartphones, use navigation systems in their cars, and are using technology for a multitude of other activities. So even they must admit that the only way we can go is forward.
If you don’t fully embrace that concept, then you can never use risk factors to lead you to sound decisions—they can only surprise you, and often in a bad way.
Utilize the best that technology has to offer—and fully understand and reduce that risk!
Pipeliner CRM is a prime example of technology fully innovated for the reduction of risk. Get your free trial of Pipeliner CRM now.