First three myths from my new myth busting series:
Myth: I am busier than I have ever been!
Reality: I am more distracted that I have ever been! – I have access to nearly every news & sports resource in the world on demand plus I have multiple social media & messaging apps of all kinds so I can pretty much distract myself so more efficiently than I ever could before. If I eliminated or at least restricted my use of any or all of these resources I bet I would find a lot more time in my workday that I could use to be more productive and less scattered.
Myth: The Buyer Is More Informed Than Ever So The Salesperson’s Role Is Diminished
Reality: Superficially yes this may be true. Buyers certainly have more access to information and insights into products and services than ever before. And yes they can draw more conclusions and comparison shop like never before. But what they don’t have is the insight the seller can provide into how a product or service has been used creatively by other customers (maybe even ones in the same industry) and how the product or service can be adapted to meet the buyer’s specific needs. So while it is true the buyer is more informed, they are also overwhelmed with so much information that a good, business-savvy salesperson can be even more invaluable to them.
Myth: It is up to my company to invest in my development!
Reality: They should but that doesn’t mean they will. That leaves me with a choice of taking my chances with organic growth which often translates into slow to no growth. Or I could do what successful people do and invest in my own development. Afterall who is ever going to care as much about my success or career trajectory as me. With all the online, on demand resources available to us today – everything from online courses, coaches, mentors, communities all the way to good old-fashioned books and articles – there is absolutely no excuse for not investing in ourselves (not to mention some of this stuff is even free). So next time any of us decided to spend an extra hour practicing our golf swing, or backhand return or whatever, perhaps that hour could go into improving our day job…you know the one that actually puts bread on my table.