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The Key to Sales Prosperity: Clarity
Snapshots Infographics / For Sales Pros / Jun 20, 2017 / Posted by John Golden / 6794

The Key to Sales Prosperity: Clarity


Selling is most likely the most dynamic activity in any company. Its many moving parts often make it reactionary, frenetic and chaotic.

But in this infographic, based on the ebook of the same name, John Golden makes a powerful case that it doesn’t have to be that way.

John points out that in pretty much any endeavor, the key to success is the clear identification of a goal, the definition of the steps required achieve that goal, and then the removal of extraneous noise or distractions so that you can focus exclusively on execution and reaching the goal.

Of course, in today’s business world this is often easier said than done. Salespeople are overloaded with tools that are supposed to help them but instead distract. They are being constantly bombarded from social media, and they are never sure of the actual value. In addition, they have a savvy, informed buyer who has little patience for indulging them unless they can rapidly offer value.

Sales is often compared to warfare and we often hear about the “fog of war” where lines get blurred, truth and rumor become indistinguishable and chaos becomes the norm. The ‘fog of sales” is no different absent the lethal nature of the former.

Golden, however, shows that there are ways of clearing that fog and stepping out into the bright sunshine that clarity brings.

Key to Sales Prosperity: Clarity Infographic

About Author

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World's Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He has conducted over 500 video interviews of thought leaders for Sales POP! online sales magazine and has a podcast channel on iTunes that has over 350 audio interviews He is CSMO at Pipeliner CRM. He is also an Amazon best selling author of two books and In his spare time, John is an avid Martial Artist.

Author's Publications on Amazon

John Golden, best selling author of "Winning the Battle for Sales" presents "Social Upheaval: How to Win At Social Selling" to explain how every B2B salesperson can add social selling methods to their toolkits, and why it is so important that they do so without…
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FROM THE CREATORS OF SPIN SELLING―TRIED-AND-TRUE STRATEGIES TO ARM YOU IN THE WAR FOR SALES SUPREMACY "I distinctly remember my first VP talking about 'campaigns' and 'targets.' Indeed, successful salespeople have made learning from military tactics an important aspect of their careers. In this engaging…
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