Would you ask someone to marry you on a first date? Probably not. Admittedly, popping the big question to a stranger might seem like an extreme example, but if you’re hoping for a “yes” from a client, you’re in the same playing field.
The world is a cluttered, distracted place. Whether you’re trying to get yourself noticed at a bar or in the board room, there are five crucial rungs you need to climb to stand yourself apart from the noise, make your mark and score that YES.