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Four Effective Ways to Gaining Customer Loyalty
Blog / For Sales Pros / Apr 13, 2016 / Posted by Robyn Jack / 6542

Four Effective Ways to Gaining Customer Loyalty

Every business owner knows from a financial perspective that it is much less expensive in retaining your current customers than acquiring new ones. The process of acquiring new customers, demands lots of marketing, selling and an increase in other costs in production and etcetera.

If a business has a strong relationship with its customers then they will continuously come back for more of its service. And business owners know that every happy customer will tell a friend and spread the word about their service. So it’s crucial to give them a reason to.

Here below are four effective ways to gaining customer loyalty:

#1: Find out what your customers’ value most

It’ll be easier to categorize your customers into demographics so you can tailor make or modify your offerings and services to satisfy the unique needs of each customer. For example; in terms of customer service – the older generation would prefer to communicate with a customer agent on the other line, while the younger generation would prefer engaging through email.

While communicating with your customers, ask them about what they value most. Would it be that they value quality or are they just interested in good deals? These are the sort of questions to help you find out what your customers’ value most. Once you have discovered that, place your focus there. You could also create complimentary gifts and give them out alongside the products and services you offer to your customers.

#2: Earn and keep your customers trust

A successful business is well founded on a trust relationship with its customers. The communication you have with your customer has to be clear, concise and importantly, you keeping your promise. This is the easiest way to earning your customers trust.

Introduce customer survey into your business and maintain a feedback database. You can use this to improve your products and services offered to your customers – this is a great way of showing your customers that their concerns are heard.

#3: Exceed your customers’ expectations

When you make a promise to your customers it’s important that you do whatever it takes to keep it. Customers have a lot of expectations when it comes to any business product and service. If the business has made the smallest mistake, the important thing is to quickly resolve it. An apology won’t be enough – offer your customer a refund and also giving them a discount for their next purchase will show them that you value and care for them.

#4: Incentive Offerings

Customers love free gifts and bonuses. If you want to build a strong relationship with your customers then offer them something that will forever remind them of your service – give free body massage if you’re running a Spa Treatment & Massage business or a certain percentage discount for all mother’s day and father’s day season. Be creative and come up with incentives that give your customers a rare experience that they will never forget.


Building a strong and long lasting relationship is essential for customer loyalty. Begin your customers’ journey by discovering what they value most. Provide them with a clear and concise understanding of what you are willing to offer them. Show your customers what they mean to your business and how much you value them. Remember a happy customer always comes back for more of your services and along with them come new ones.

About Author

Robyn Jack is a business startup strategist and entrepreneur. She is the founder of Success Marketer Blog. She specializes in advising small business owners with effective marketing strategies that are cost effective and easy to implement.

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