Have you ever thought of using other people’s platforms to promote you out there in the market? In this Expert Insight Interview hosted by John Golden, Tom Schwab discusses podcast interview marketing why it’s the next gold rush.
This interview discusses:
The Podcast Interview
The Podcast Interview
Podcast interview marketing is leveraging other people’s platforms to get the marketing message to your ideal audience. The problem that many people face is that they undervalue themselves and overvalue others. People should let their expertise be heard and thus, diminish their obscurity. Sometimes the expert is a person with a PhD, but sometimes it is a person who spent 80 hours a week at his job for the last 10 years. The beauty of a podcast is that if done correctly, it is just a very natural yet digital conversation with another person in which you can promote your business. The key is to find the right podcast, and then to introduce and earn your invitation to talk. Not every podcast will make a difference for you. Find the podcast that your targeted audience listens. Furthermore, the important things to look at are the podcast itself and the website, the reach that podcast has, and the other guests. Even though the best podcast has the flow of casual conversation between people, it does require preparation. Lack of adequate preparation simply shows disrespect to both the audience and the host. Professional sounding equipment is a must-have so that there are no technical interruptions. The research of some of the previous podcasts is beneficial because they help to better understand the tone, questions, and overall atmosphere. The same way, an already prepared shortlist of your information such as bio, common questions, and social media links will take the pressure off the host as well.
Once the interview is done, another pool of possibilities opens. Promotion of the video by tagging the host as well brings new connections. The recording can be transcribed to text and used for writing blogs, or the short video clips can be made of the interview. The point is that the podcast interview is a raw material that can be used for many different purposes. Sometimes people are not even aware that some video they watched on YouTube is actually a podcast. In conclusion, people should be challenged to share their knowledge because what is ordinary to them might be amazing to somebody else. What we know can help other people and the digital world, in this case, podcast especially, allows us to share our opinions and knowledge independently of our location.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.