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TV Expert Interviews / Sales & Marketing Alignment / Jan 16, 2019 / Posted by Mark S. Babbitt / 5329

The Social Age


As the workforce transitions from an industrial age to the social media age, we discuss the leadership role within the workforce also transitioning.  Exploring how defining your company values, behaviors and culture create a dynamic workplace to leverage social media.  In an age where the workforce now looks for fulfillment and recognition in exchange for their time and how you can now connect with brilliant minds around the globe; we discuss the importance of the benefits of human interaction and workplace intelligence.

In this expert sales interview we cover:

  • Transitioning to the social age
  • Focus on value as much as results
  • leveraging social media
  • creating a work culture
  • Workplace intelligence

Transitioning from Industrial to the social age:

Companies must adapt to this change to survive.  Leadership itself has drastically changed from autocratic leadership to be leaders that are collaborative and more vulnerable; often less decisive and open to other people’s suggestions.  Corporate America has not transitioned very gracefully.

How to focus on values as much as results:

Know the company you strive to be and identify the behaviors that support that identity.  Once everyone agrees to what the company is striving to be, leaders have to maintain focus, regroup and initiate tough conversations when those behaviors are not being exhibited.

Leveraging Social media without hiding behind it:

By being mindful to not allow social media to become an unproductive time suck.  Because of social media we now have the ability to connect with more brilliant people than ever before, however, we need to take it further in order to create a mutually beneficial relationship that both people will strive within by also building the human to human interaction.  Without that balance, we are not living up to the potential that social media offers.

How to create a deliberate culture in today’s workforce:

Most cultures are organic or accidental; it almost always takes on the personality of the primary founder or the leader.  By asking the employees and not the leadership exactly how it feels to work within this company now and also asking how they would like it to feel.  Using a special survey tool, these results are quantified and presented to the leaders to align and leverage change to minimize the gap between the current and desired culture.

What is workplace intelligence?

Work Place Intelligence is a term for knowing what kind of leader will you respond best to, what kind of culture will strive within, are your purpose and values aligned with the company’s.  Is there a sense of belonging?  These measurable also help determine the company’s workplace intelligence to establish if you are a match and making the hiring process so much easier.

About our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

After a diverse career that has taken him from engineering in Silicon Valley to all over the world as a facilitator and speaker, Mark now focuses on the role he values most: mentor. As a 30-year leader himself – from Little League coach to the corporate world to several successful start-ups – Mark enjoys helping others not just to be stronger leaders, but the next best version of themselves

Author's Publications on Amazon

Just like the meteor that likely precipitated the end of the dinosaurs, social media is having a monumental impact on the world's economy; a change so dramatic that it has created a new business era. Welcome... to the Social Age.What does the Social Age mean for…
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