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TV Expert Interviews / Sales & Marketing Alignment / Dec 17, 2022 / Posted by Ravi Rajani / 30

The Power of Storytelling in Sales (video)


Ravi Rajani is a Keynote & SKO Speaker, Storytelling & communication trainer, and Host of the Influential communicator podcast. He works with the mission to help B2B SaaS sales teams present their story, solution, and message in a way that grabs attention, builds trust, and wins new business without competing on price. Today, in this expert insight interview, John and Ravi discuss “The Power of Storytelling in Sales.”

  • Understanding Storytelling in Sales
  • Types of Storytelling
  • Apply ACORN Method while storytelling.

Understanding The Storytelling

It is most likely the oldest form of art. Telling tales is also a highly successful sales tactic and a major business method. You can be a terrific salesperson if you can tell a good tale. People are sick of Death By Powerpoint when it comes to sales presentations. They enjoy tales because they connect with them. Stories reveal to your audience what motivates you, your ‘how,’ rather than your ‘what.’

It takes time and practice to tell a story. Salespeople who want to sell more must grasp the components of excellent storytelling as well as the skill of delivering it correctly.

Types of Storytelling

Knowing what tale to tell or say as part of your sales presentation is challenging. Every tale is unique, and you must select the one that best demonstrates what makes you distinctive. In their podcast, Ravi mentioned that there are several types of storytelling, including:

The Elevator Tale
Personal Narrative
Success Story of a Customer
A narrative that deals with objections.
Action narrative on the cost of inactivity.

And the powerful ones are centered on the founder’s tale.

A product tale or a company creation story

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Ravi Rajani helps B2B SaaS sales teams ditch feature selling and start storytelling, so they can stand out, build trust and drive win rates. From being enrolled in dance school as a kid, stumbling into theater as a teen, and delivering hundreds of pitches and presentations during his time in Investment Banking & Sales Leadership, Ravi is here to help you craft and deliver stories that sell


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