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TV Expert Interviews / Customer Experience / Nov 6, 2020 / Posted by Jake Kelfer / 139 

Building Authentic Connections that Create Raving Customers (video)

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Networking and building connections are essential parts of doing business. So, in this Expert Insight Interview, Jake Kelfer discusses bringing authenticity in connecting and networking. Jake Kelfer is a founder of Professional Basketball Combine, Chief Elevation Officer at JK Management, inspirational speaker, and two times best-selling author.

The interview discusses:

  • Making a life-changing decision
  • Embracing authenticity
  • Daily connecting and networking

Make a Change

Do you feel like you are achieving your full potential in your current work? What is your vision of success? Now is the perfect time for self-reflection and rethinking whether we do things we want or things others expect us to do. Considering that people are now more accessible to reach due to pandemic slowing down the lifestyle pace, we can easier get any information we need to take a chance and make a life-changing decision.

Embrace Authenticity

Good business connections are possible to build virtually as well. When you talk to someone online, your authenticity can still be noticed and recognized. And especially in uncertain times, people crave authenticity and a feeling of being connected with others. For networking, it is beneficial to show your true self and to be proud of your personality and your way of building connections. Not everyone is the same, and everyone has their style of how they feel comfortable connecting with people. Someone might love writing blogs, while others like recording videos or doing live interviews. While traditional work settings called for a specific type of personality, the virtual work setting enables us to leverage our strengths in making connections. The key to making connections is to make the other person feel a certain way and to find a way to show them that you care. Nothing builds trust between the people better than listening to, understanding, and validating what others have to say. A great example of that is calling customer service and getting frustrated when a person on the line does not understand our problem and tries to solve another problem.

The Rule of Three

Every business makes connections with three different categories: prospects, current customers, and people who can help in advancing business skills such as potential partners, mentors, etc. All three groups are valuable for your business, but depending on your business goals, you can choose how to scale each of them daily. Another very beneficial thing is habit stacking. Networking usually gets pushed down on the list as not urgent. But if we make networking a habit and stack it up on to some current daily routine, it gets easier to make connections on an everyday basis.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Jake Kelfer is a lifestyle entrepreneur, life elevator, and coach to ambitious entrepreneurs and freedom seekers helping people create incredibly impactful and profitable businesses. He is the bestselling author of Elevate Beyond and Elevates Your Network, a high-energy motivational speaker, and the founder of the Professional Basketball Combine which helps NBA draft prospects turn their dreams of playing the pro ball into their reality.

Author's Publications on Amazon

At a time when career and job opportunities are becoming increasingly competitive, it is essential to do all you can to show your professional and personal uniqueness. In 'Elevate Beyond', Jake provides strategies, tips, stories, and resources to show how you can stand out in…
Buy on Amazon
In 'Elevate Your Network', Kelfer dissects 25 of the most important keys to building extraordinary relationships in life and business. Each key features stories, experiences, and a practical tip on how to elevate your network in action.
Buy on Amazon
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