Sales POP - Purveyors of Propserity
TV Expert Interviews / Sales & Marketing Alignment / Dec 5, 2018 / Posted by Chip Bell / 3301

Delivering Innovative Service


Delivering innovative service doesn’t have to mean spending a ton of money to upgrade a frequent flyer to first class, or upgrade a hotel guest to a suite. Delivering innovative service simply means being unique and going above and beyond what is expected of you.

This expert sales interview explores:

  • Kaleidoscope: Delivering Innovative Service that Sparkles
  • Loyalty
  • Grace Honoring Your Customer

Service that Sparkles

Service that sparkles is about “value unique.” Most organizations know they are supposed to exceed the customer’s expectations. Rather than focusing on value added, value unique is going somewhere that the customer never expected. Rather than just being generous, you are being genius and doing something different, unique, and surprise them because it’s not what they thought. Bell reflects on when his wife traded in her car, and the dealer programmed the radio stations with the presets from her old car. There is a limit to generosity, but no limit to enginuity.


One of the most important parts about loyalty is that it’s not actually about recommending an organization, it’s about if you would tell a story about it. The deepest sense of advocacy is when someone tells a story about you. Unfortunately, people are predisposed to the idea that something is going to upset them, so it’s the little surprises that can have such an outsized impact because they go against the expectation.

Grace Honoring Your Customer

Grace can be thought of in two ways: faith and artistic ability. Grace in an organization is about bringing and sense of character to what you do. A sense of obvious integrity to what you do. Oftentimes it is even caring deeply about your clients. Bell shares about a pizza joint in Philadelphia that has a “pay it forward” system in place for homeless people. There are thousands of people that have paid for slices of pizza for someone less fortunate and the graceful side is people of all financial backgrounds coming together and enjoying a slice of pizza together.

To learn more about how to deliver innovative service, watch the entire expert sales interview. If you would like to read one of Chip’s books, they are available on Amazon.

About our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Chip R. Bell is a renowned keynote speaker and the author of several best-selling books. His newest book is the award-winning Kaleidoscope:  Delivering Innovative Service That Sparkles. 

Author's Publications on Amazon

It's not enough to wow your customers, winning service providers awe their customers. In Nine ½ Principles, author Chip Bell provides an engaging instruction manual and inspirational guide to making service an exceptional experience for your customers.
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Have you dreamed of turning your writing into a published book? Book Mark is about making that dream a reality. Created by the Georgia Writers Museum, Book Mark will be your mentor and coach by offering real-world wisdom and concrete techniques from published authors who…
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Customer service gurus Chip R. Bell and John R. Patterson provide fresh ways to infuse your company with the passion that customers will connect to.
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Partnerships are fast becoming the primary structure of contemporary business, as organizations partner with vendors, unions, customers, and even competitors to take advantage of short-term market opportunities, leverage intellectual capital, and create more flexible and innovative enterprises. In this important guide, authors Chip Bell and…
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2017 American Book Fest Best Book Award Winner 2017 North American Book Awards Silver Medalist 2018 National Indie Excellence Awards Finalist Amazon BestsellerAdd a Little Sparkle to Your ServiceIn his newest book on innovative service, bestselling author Chip R. Bell focuses on the importance of…
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The ideal customer defends, champions, forgives, and commits to a company or brand for the long term - but how can a business create such long-lasting loyalty? Chip and Bilijack Bell explain how in Magnetic Service, based on examples of real companies who have done…
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Managers as Mentors is a rapid-fire listen and a provocative guide to helping associates grow and adapt in today's tumultuous organizations. This new edition has been thoroughly revised and updated. Chip Bell and Marshall Goldsmith place increased emphasis on the mentor as a learning catalyst for…
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You may have your industry most prolific product or service in the marketplace, but your customers' loyalty and checkbooks will only go as far as your customer service will allow. In the end, customers will not recognize the minor advantages of your superior product, but…
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What makes a great cookie or cupcake special? Sprinkles!! Elevate your service from value-added to value-unique with Sprinkles, by bestselling author Chip R. Bell. This amazing little book is full of compelling stories, breathtaking insights, and super-cool techniques that will provide you with the perfect…
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"No one knows more about creating profit through service than Chip and John. If you want to know the best way to do it, read Take Their Breath Away. The examples in this book will certainly start your creative juices flowing and help your organization…
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This book describes exactly what today's customers expect and how to give it to them. In Wired and Dangerous, Bell and Patterson provide a tested formula for restoring balance to the customer relationship by establishing what they call “Service Calm”. The three steps to Service…
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