We are in the midst of a crisis. COVID-19 has significantly altered the way that things are done, on many different levels. One of the things that is a challenge to people now, and will continue to be challenging in the future, is how to effectively lead an organization, and yourself, out of this crisis and into a new reality. Kim Bohr, interviewed by John Golden, explores how to lead salespeople in a pandemic.
This expert sales interview explores:
- Accepting and adapting to change
- The importance of a leadership style
- Introducing compassion
Changing with change:
One of the most important things to acknowledge about the current situation is that what leaders were doing two months ago isn’t likely going to transfer to what is applicable or needed for today. Even looking at the metrics of what you were tracking as a measure of success isn’t necessarily going to be a relevant indicator of what success is in a world with COVID.
Understanding your leadership brand is very important. Leadership style is important, not just during this crisis, but also for the future. If you don’t have a well-developed leadership style, now is the time to make sure that you create a brand that is well articulated that you can stick to. This pandemic requires leaders to have a level of presence that is so much greater than it ever has been, and you want your presence to be well defined and consistent.
One positive change that will hopefully come from this pandemic is a more compassionate workplace. For many leaders, it’s a very possible reality that the team members who are now working from home are not the same team members that you knew and interacted with every day at the office. As leaders, it’s important to consider that the people around you have evolved and changed as they’ve tackled the personal changes that have come about from COVID-19.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.