How important is coaching? Coaching truly is performance management–and it is the only way to get peak performance out of salespeople and sales management. Join renowned consultant Alice Heiman as she briefly but powerfully informs us on this subject. Understand the importance of sales performance management as part of Sales Management.
The Importance of Performance Management as Part of Sales Management
About Author
Alice Heiman
Alice, a nationally sales expert with guest appearances on television and radio broadcasts. She’s been featured in Entrepreneur’s Startups and Selling Power. Teaching the fine art of selling, has earned a host of awards. Saleswoman of the Year, Marketer of the Year, and the U.S. Chamber of Commerce
Author's Publications on Amazon
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Ending Self Sabotage
Expert Interviews / 18626 -
#SalesChats: 9th May 2019 9am PT/Noon ET
#SalesChats / 14365 -
#SalesChats: Sales Trends That You Need To Know About In 2019
#SalesChats / 13898 -
#SalesChats: How to Drive Sales Motivation
#SalesChats / 13142 -
#SalesChats: How to Be a Top Sales Performer
#SalesChats / 12948
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The Unseen Leader: How Your Hidden Self Shapes Your Workplace (video)
Expert Interviews / Oct 2, 2025 -
Beyond “Better”: The Strategy of Defining Your Brand’s Enemy (video)
Expert Interviews / Sep 30, 2025 -
The Leadership Blueprint: From Self-Awareness to Team Power (video)
Expert Interviews / Sep 28, 2025 -
Navigating the World of Luxury Travel: A Human’s Guide to Mastering Points and Miles (video)
Expert Interviews / Sep 27, 2025 -
Mastering the Shift: How Photographers Can Thrive in the Age of AI (video)
Expert Interviews / Sep 25, 2025
About Author
Stewart Cohen
Filmmaker/Photographer
Working your way through Stewart Cohen’s portfolio of commercials and stills, you are as likely to see heartfelt testimonials as Game Day humor, real people as celebs, with campaigns spanning fashion, kids, sports, wildly diverse storytelling and portraiture... He’s gone swimming with sharks in the Galapagos and come up for air to stage a tongue-in-cheek musical comedy starring the townspeople of Mansfield, TX. They sing about being too busy for tourism.
Cohen's company, SC Pictures, serves major clients including American Airlines, AT&T, Coca-Cola, Four Seasons, and Frito-Lay, with each project hitting exactly the right note for its intended audience. Beyond his skillset, Cohen has earned a reputation as a safe bet willing to take risks.
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