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TV Expert Interviews / Sales Management / Jan 7, 2023 / Posted by JR Butler / 32

Athletes Uniquely Qualified For Sales (video)


JR Butler is a Founder and CEO of Shift Group, a former D1 hockey athlete at Holy Cross, an early sales leader at Turbonomic, and a former CRO of Pillir. His company Shift Group is helping athletes, military vets, and candidates that want to transition into technology sales. In today’s expert insight interview, John and JR Butler discuss “Sales And Athletics.”

This Expert Insight Interview Discusses:

  • Why are athletes uniquely qualified to enter technology sales?
  • Why do you need to practice the fundamentals?
  • Coachability, individual sports, and team sports.

The Athletic Resilience

Athletes have a dynamic and resilient nature. They know how to get up from failure, getting through tough training sessions over and over again. With discipline, they get through any hurdle and adversary.

  • Athletes make great technology salespeople because they have a passion for excellence.
  • They practice with the intention of getting positive and fruitful results.
  • Athletes know how to pursue goals and achieve them with consistent practice.

Applying these traits help athletes ace any career and easily become a leader anywhere.

Practicing the Fundamentals And Coach-ability

Consistency is the key to mastering anything. Athletes practice the fundamentals 10 times more than they play. This way, they build a rock-solid foundation that can handle all challenges. There’s always a possibility for improvement, and good coaches help athletes identify areas of improvement.

Team sports help each athlete push their limits, but in individual sports, that is a challenge. That is why individual sports players are more resilient, as they know nobody is there to look for them. Competing against your own mindset helps them do better every day. This mindset allows individual sports athletes to become elite technology salespeople.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

“JR Butler fell into technology sales following a long hockey career including as a D1 athlete at Holy Cross. He was an early sales leader at Turbonomic who sold to IBM for $2B before a stint as a CRO and then starting Shift Group which helps athletes transition to technology sales. “


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