Kevin Roy is the founder and CEO of Green Banana SEO, a full-stack agency based in Boston that has been guiding clients through search evolutions since 2009. In this Expert Insight Interview, Kevin joins John Golden to unpack how AI has rewritten the rules of search — and what companies need to do now to stay visible.
Kevin cuts through the hype around Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), showing why roughly 80% of AI-driven ranking still depends on solid SEO fundamentals. He walks through practical frameworks that small and mid-sized businesses can use immediately, from his three-block page blueprint to the author-authority signals that tell AI who deserves to be cited.
In this episode, Kevin and John cover:
- Why organic traffic is dipping across industries — and why that isn’t a catastrophe
- The three-block blueprint every key page should follow: answer, proof, pathway
- Why schema markup went from useful to mission-critical overnight
- How to build author authority that AI actually trusts
- The pruning and citations work that helps local and service businesses rank
- What Kevin would do differently if he were starting a site from scratch today
Ready to put AI search to work for your business? Connect with Kevin and his team at greenbananaseo.com.
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