/ / Dec 20, 2017 / Posted by Jeff Tanner / 0
Sales Management 2nd Edition
About Author
Jeff Tanner
Dean of the Strome College of Business, working to accelerate success for students, faculty, staff, and business/non-profit community. Professor of marketing and consultant for organizations seeking to leverage multi-channel marketing strategies, in retail or from a sales strategy to multi-channel.
Author's Publications on Amazon
by Jeff Tanner
Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic Sustainability Ethics and social…
Buy on Amazon
by Jeff Tanner
"The second edition of Sales Management: Shaping Future Sales Leaders" was updated with new academic sources and practical examples that improve your students' understanding of the material. Each chapter opening features a practicing sales manager who advised us about the chapter and discusses how his…
Buy on Amazon