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🎧 Building Trust Across Us-vs-Them Divides
Podcast Sales and Marketing / PodCast / May 10, 2026 / Posted by Laura Kriska / 1

🎧 Building Trust Across Us-vs-Them Divides

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Laura Kriska is the founder of We Building Solutions and a globally recognized expert on building trust across cultural, language, and organizational divides. The first American woman to work inside Honda Motor Company’s Tokyo headquarters, Laura has spent 30 years helping Fortune 500 companies across four continents turn fragmented teams into united “we” cultures. In this Expert Insight Interview, she joins John Golden to explain why the most damaging divides inside organizations are invisible — and what leaders can do to dismantle them before they erode deadlines, revenue, and retention.

In this episode, Laura covers:

  • The invisible us-vs-them divides are draining performance inside most companies
  • The four stages of trust: stranger, acquaintance, colleague, trusted colleague
  • Why demarcation-first cultures quietly kill collaboration
  • The role of superordinate goals in forcing teams to cooperate
  • How hybrid work has stalled trust-building — and how to restart it
  • Why in-person time must be strategic, not social, to be worth the travel
  • The leadership consistency that earns a “we” culture

Ready to turn your team divides into a competitive advantage? Learn more about Laura’s work and book a consultation at laurakriska.com.

Visit us on Apple Podcast. You can also find SalesPOP! on all major podcast stations.

About Author

Laura Kriska is the Founder of WE-Building Solutions and a global expert in building trust across cultural, linguistic, and organizational divides that affect sales and business performance. She has spent 30+ years working with Fortune 500 companies across four continents and is the author of *The Business of WE* and *The Accidental Office Lady*, based on her experience as the first American woman to work in Honda Motor Company’s Tokyo headquarters. Her WE-Building® framework helps sales professionals and organizations accelerate revenue growth, strengthen client relationships, and turn “us vs. them” barriers into a competitive advantage.

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About Author

Laura Kriska is the Founder of WE-Building Solutions and a global expert in building trust across cultural, linguistic, and organizational divides that affect sales and business performance. She has spent 30+ years working with Fortune 500 companies across four continents and is the author of *The Business of WE* and *The Accidental Office Lady*, based on her experience as the first American woman to work in Honda Motor Company’s Tokyo headquarters. Her WE-Building® framework helps sales professionals and organizations accelerate revenue growth, strengthen client relationships, and turn “us vs. them” barriers into a competitive advantage.

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