Antoniette Roze is the CEO of WPC Global and the host of Speak Pact, a done-for-you booking agency that helps six- and seven-figure experts stop chasing speaking gigs and start filling their calendars with consistent, high-value opportunities. In this Expert Insight Interview, she joins John Golden to explain why most speakers treat the stage like a lottery — and what it actually takes to build a serious, scalable speaking business that produces predictable revenue.
In this episode, we cover:
- Why a real speaking practice demands a business-grade strategy, not guesswork
- How to position as the go-to expert (the “purple cow” principle)
- Realistic timelines: why a three-year runway beats quitting at six months
- Marketing to the check-signer, not just the audience
- One talk, ten audiences — the language rule that wins corporate gigs
- Healed scars vs. open wounds — storytelling that converts
If you are ready to move from lottery to leverage, take Antoniette’s free Speaker Fit assessment at speakpact.com and see what your speaking career could look like with a real system behind it.
Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.
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