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🎧  Unlocking the Secret to Generating Referrals Without Asking
Podcast Sales Performance / PodCast / Jun 20, 2023 / Posted by Stacey Brown Randall / 21

🎧 Unlocking the Secret to Generating Referrals Without Asking

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In this podcast episode, John Golden and Stacy Brown Randall discuss the challenges of generating referrals without asking for them. They explain why traditional tactics of asking for referrals and incentivizing them don’t work and emphasize the importance of building relationships and nurturing a referral ecosystem within a business. Stacy introduces her “backwards approach” to generating referrals, which involves building professional relationships with potential referral sources before asking for referrals. She also provides tips for companies looking to improve their referral strategy, including identifying existing referral sources and nurturing relationships with clients. The speakers encourage listeners to invest time and energy into building relationships to generate referrals.

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About Author

Stacey Brown Randall is the multiple award-winning author of Generating Business Referrals Without Asking, host of the Roadmap to Referrals podcast and national speaker. Stacey teaches business owners how to generate referrals naturally… without manipulating, incentivizing or even asking. She has been featured in national publications like Entrepreneur magazine, Investor Business Daily, Forbes, and more.

Author's Publications on Amazon

Every business needs referrals from satisfied clients. A good referral can lead to a closed sale faster and easier than any other lead. But let’s face it. Asking for referrals can be awkward. And asking is often ineffective. That’s why Stacey Brown Randall developed a…
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