In this podcast episode, John Golden and Stacy Brown Randall discuss the challenges of generating referrals without asking for them. They explain why traditional tactics of asking for referrals and incentivizing them don’t work and emphasize the importance of building relationships and nurturing a referral ecosystem within a business. Stacy introduces her “backwards approach” to generating referrals, which involves building professional relationships with potential referral sources before asking for referrals. She also provides tips for companies looking to improve their referral strategy, including identifying existing referral sources and nurturing relationships with clients. The speakers encourage listeners to invest time and energy into building relationships to generate referrals.
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