In this podcast episode, John Golden interviews Justin Moy, a successful real estate professional from Kansas City, about his approach to selling and the importance of investing in oneself to become a better salesperson. They discuss the negative stereotypes of sales and the importance of believing in the product or service being sold. Justin emphasizes the importance of creating a positive customer experience in sales and removing weak words that project doubt. They also discuss the emotional aspect of buying, particularly in B2B sales, and the fear of making a mistake. Justin concludes by discussing his current work in helping high-performing sales professionals invest passively in commercial real estate assets.
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