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🎧 The Power of Hospitality in Building a Strong Brand
Podcast Marketing / PodCast / Jun 26, 2023 / Posted by Marissa Freeman / 39

🎧 The Power of Hospitality in Building a Strong Brand

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In this podcast episode, John Golden interviews Marissa Freeman, the Chief Marketing Officer of Union Square Hospitality Group, about branding and customer experience in the hospitality industry. Freeman emphasizes the importance of understanding the customer journey and ensuring that brand values overlap with any partnership. She also discusses the significance of hospitality in creating a positive customer experience and building a successful brand. Freeman shares insights on the teachings of Danny Meyer’s book, “Setting the Table,” and how they apply to their business practices at Union Square Hospitality Group. She also talks about their various brands and their leadership and development practice called Hospitality Quotient.

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About Author

As the Chief Marketing Officer of Union Square Hospitality Group (USHG), Marissa Freeman leads our marketing and communications group. Marissa joined USHG in 2021, bringing equal parts client and agency-side executive experience, in consumer and B2B. An accomplished, globally recognized business and creative leader, Marissa combines impactful strategies with thoughtful branding to improve business performance and drive profitable growth. As part of the leadership team that brought USHG out of the pandemic, Marissa has built an industry-leading team of innovative marketers and hospitalitarians. Before joining USHG, Marissa was the chief brand officer at Hewlett Packard, where she was responsible for navigating the historic split of HP into two Fortune 50 brands. She then spearheaded the worldwide launch of the new HPE corporate brand, recognized as the highest new entry of all time in Interbrand’s Best Global Brands. In the years post-launch, Marissa’s work firmly established HPE as a leader in the emerging edge computing category and carved out a profitable niche for the company alongside the major cloud players.

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About Author

As the Chief Marketing Officer of Union Square Hospitality Group (USHG), Marissa Freeman leads our marketing and communications group. Marissa joined USHG in 2021, bringing equal parts client and agency-side executive experience, in consumer and B2B. An accomplished, globally recognized business and creative leader, Marissa combines impactful strategies with thoughtful branding to improve business performance and drive profitable growth. As part of the leadership team that brought USHG out of the pandemic, Marissa has built an industry-leading team of innovative marketers and hospitalitarians. Before joining USHG, Marissa was the chief brand officer at Hewlett Packard, where she was responsible for navigating the historic split of HP into two Fortune 50 brands. She then spearheaded the worldwide launch of the new HPE corporate brand, recognized as the highest new entry of all time in Interbrand’s Best Global Brands. In the years post-launch, Marissa’s work firmly established HPE as a leader in the emerging edge computing category and carved out a profitable niche for the company alongside the major cloud players.

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