🎧 The Most Common Sales Mistakes and How to Avoid Them

In this podcast episode, John Golden interviews Dave Kurkjian, author of “6x: Convert More Prospects to Customers,” about the three mistakes salespeople make in the early stages of the sales cycle. The first two mistakes are sharing too much information and not being unique in the conversation. The third mistake is not focusing on the prospect’s point of view. Dave emphasizes that sales professionals need to focus on the prospect’s needs and communicate the value of their product or service in a way that is compelling and memorable. He suggests a technique called “you phrasing” to shift from your point of view to looking at the prospect’s worldview.

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