Sales POP - Purveyors of Propserity
🎧  The Changing Demands of Consumers and Sales Processes
Podcast Sales and Marketing / PodCast / Mar 6, 2023 / Posted by Greg Brooks / 23

🎧 The Changing Demands of Consumers and Sales Processes


In this podcast episode, we have a special guest – Greg, a partner at Rocket Station who has extensive experience in leading teams across various industries and working with Fortune 500 companies. We’ll be diving into the topic of sales and marketing alignment and the importance of restructuring and implementing effective strategies. Despite the belief that sales and marketing alignment issues have been solved years ago, Greg believes that there is still a need for realignment in these areas, and he will be sharing his insights on why this is necessary. Tune in to learn from Greg’s expertise and gain valuable insights on how to improve your sales and marketing alignment.

Process-Driven Sales: Shifting Sales and Demands

Telecommuting and virtual workplaces have increased due to COVID-19. Sales teams must leverage modern technology to meet customer expectations and match the right product with the right client at the right time. Build a sales process that fills the funnel, offers a consistent product, makes salespeople happy and differentiates you.

Process-driven sales teams

Many firms believe great salespeople walk the walk. It misaligns salesmen and hinders scalability. A precise strategy helps salespeople thrive, earn more, and reach their potential. Marketing-sales interaction is crucial.

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About Author

Greg is a partner in Rocket Station and oversees everything business development and marketing. He joined the Rocket Station team with an immense background in sales and entrepreneurship, both in the public and private sectors. He has led teams in many industries including sponsorship, fundraising, consumer packaged goods, military resale, and hospitality. On top of this, he has worked for some of the top Fortune 500 companies as well as having started and sold multiple companies of his own.


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