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🎧 Storytelling and Sales
Podcast Sales / PodCast / Nov 24, 2019 / Posted by Mike Bosworth / 1954

🎧 Storytelling and Sales

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Mike Bosworth, one of the world’s most renowned sales experts, believes in the power of storytelling in the sales process. When he first became a sales trainer at Xerox in 1976, the company executives told him that while they could teach salespeople how to be competent, they couldn’t teach them how to connect to people. Eventually, Mike formulated the answer to this connection: storytelling. Listen in as host John Golden sits down with Mike Bosworth to discuss the importance of storytelling in sales and why you must integrate it with your sales strategy in order to successfully connect with a prospect.

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About Author

Mike Bosworth was the original creator of the Solution Selling framework in the 80’s. In 2013 Mike he founded Mike Bosworth Leadership and the Story Seekers® Customer Hero Workshops. He provides keynote speeches, workshops and executive coaching.

Author's Publications on Amazon

CustomerCentric Selling, Second Edition Cover

CustomerCentric Selling, Second Edition

by Mike Bosworth
"CustomerCentric Selling" teaches and reinforces key tactics that will make the most of your organization’s resources.
Buy on Amazon
Solution Selling: Creating Buyers in Difficult Selling Markets Cover

Solution Selling: Creating Buyers in Difficult Selling Markets

by Mike Bosworth
``Solution Selling is the most comprehensive sales and sales management process available today. Mike Bosworth has the best understanding of sales process in corporate America.''Jeffrey M. Fisher, Vice President, Symix Computer Systems.
Buy on Amazon
The Science of Selling Through Emotional Connection and the Power of Story Cover

The Science of Selling Through Emotional Connection and the Power of Story

by Mike Bosworth
Build better relationships and Sell More Effectively With a Powerful SALES STORY “Throughout our careers, we have been trained to ask diagnostic questions, deliver value props, and conduct ROI studies. It usually doesn’t work; best case, we can argue with the customer about numbers―purely a…
Buy on Amazon
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About Author

Mike Bosworth was the original creator of the Solution Selling framework in the 80’s. In 2013 Mike he founded Mike Bosworth Leadership and the Story Seekers® Customer Hero Workshops. He provides keynote speeches, workshops and executive coaching.

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