The words uncertainty and risk can sound daunting. But, there is a way to demystify this scary topic and help people understand that uncertainty can be understood and approached. Risk management can give organizations a critical advantage over companies that ignore it, and avoid getting blindsided by situations that could be have been anticipated, managed, or mitigated. There are dozens of emerging tools and techniques for sales organizations to better understand uncertainty and risk, and use these for revenue planning. Andy Rudin and John Golden discuss sales and revenue risk in this expert sales webinar.
This podcast is also a recorded live event you are welcome to view here: Sales, Zombies and Revenue Risk, Oh My!