In this episode, John Golden of Sales Pop Online Sales Magazine and Pipeliner CRM interviews Rob Ferguson, a seasoned advisor to family businesses. They delve into the significant economic impact of family businesses, which contribute nearly 70% of the U.S. GDP. Rob discusses the unique challenges these businesses face, such as strategy implementation, governance, succession planning, and managing family dynamics. He also highlights their advantages, including longer lifespans and strong cultural values. The conversation covers essential topics like change management and the emotional aspects of selling a family business, offering valuable insights for current and aspiring family business owners.
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