In this podcast episode, John Golden interviews Vaughn Sigman, co-founder of Results Driven Leadership, about sales leadership and management. They discuss the common mistake of promoting the best salesperson to a sales leader without proper training, the importance of coaching skills in sales leadership, and the different skill sets required for sales leadership and salesperson roles. Vaughn shares his experience of implementing a mentorship program at CarMax to develop effective sales leaders. They also talk about the importance of hiring the right salespeople and the common mistake of hiring based on industry experience rather than behavioral patterns and skill sets.
Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.