Podcast AI in Sales / PodCast / Jun 23, 2024 / Posted by Frank V. Cespedes / 20

🎧 How is AI Revolutionizing Sales and Sales Management?

In this podcast episode, John Golden and Frank V. Cespedes discuss the evolving role of AI in sales. Cespedes highlights AI’s potential to improve productivity, particularly in customer contact and lead generation. They explore how AI shifts the focus to higher-value tasks and relationship-building for salespeople. The conversation also covers the necessity of clean data and the critical role of management in implementing AI effectively. The episode emphasizes that while AI can be a powerful tool, it requires strategic management and human interaction to realize its benefits in the sales industry.

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About Author

Frank V. Cespedes

Frank Cespedes teaches at Harvard Business School, author of Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling, was cited as “the best sales book of the year” (Strategy + Business), “a must read” (Gartner Group), and “perhaps the best sales book ever” (Forbes).

Author's Publications on Amazon

Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling

by Frank V. Cespedes

"The best sales book of the year" strategy+business magazine that gap between your company's sales efforts and strategy? It's real and a huge vulnerability. Addressing that gap, actionably and with attention to relevant research, is the focus of this book. In Aligning Strategy and Sales,…

Buy on Amazon

Sales Management That Works: How to Sell in a World that Never Stops Changing

by Frank V. Cespedes

In this smart, practical, and research-based guide, Harvard Business School professor Frank Cespedes offers essential sales strategies for a world that never stops changing.