🎧 How Can Salespeople Overcome Indecision and Close Stalled Deals?

In this podcast episode, John Golden interviews James Muir, founder and CEO of Best Practice International, about his new book “Unstuck: How to Unlock and Activate the Wisdom of Others.” They explore why sales deals often get stuck, emphasizing the importance of targeting the right customers, managing relationships, and handling competition. James highlights the need for disciplined targeting and an understanding of stakeholder dynamics. They also discuss overcoming client indecision by providing certainty and using tools like social proof and guarantees. James shares practical strategies for salespeople to prevent stalled deals and improve their sales processes.

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