In this podcast episode, John Golden interviews Neil Patrick Rogers, author of “Bar Tips: Everything I Needed to Know in Sales I Learned Behind the Bar.” Neil shares the lessons he learned from his 27 years of bartending experience and how they apply to sales. He emphasizes the importance of making a great first impression, getting to know customers’ desires, and being present in building relationships. Neil also discusses the significance of preparation, organization, and time management in sales. He highlights the concept of positive activity and cultivating a positive mindset for business growth. The episode concludes with a discussion on promotional products as a cost-effective advertising medium.
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