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🎧  Enhancing Sales with the Human Touch
Podcast Sales and Marketing / PodCast / May 21, 2024 / Posted by Richard Harris / 11

🎧 Enhancing Sales with the Human Touch

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In this episode of the Expert Insight Interview, host John Golden speaks with Richard Harris about the significance of human interaction in sales. They delve into the seller’s journey, emphasizing the need for active listening, respect for the buyer’s time, and maintaining the human element in sales interactions. Harris shares tactics for understanding buyer concerns, such as asking about skeptics within the buyer’s team. He also discusses his book “The Seller’s Journey” and offers sales training focused on go-to-market strategies and effective questioning. Harris extends an invitation for listeners to reach out for further discussion on sales strategies.

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If you think business isn’t personal, think again. Even as AI will change the landscape of sales, when you work in sales, you work with people. And there is a certain level of humanity that must be upheld in these relationships. That means navigating egos,…
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