In this episode of the Expert Insight Interview, host John Golden speaks with Richard Harris about the significance of human interaction in sales. They delve into the seller’s journey, emphasizing the need for active listening, respect for the buyer’s time, and maintaining the human element in sales interactions. Harris shares tactics for understanding buyer concerns, such as asking about skeptics within the buyer’s team. He also discusses his book “The Seller’s Journey” and offers sales training focused on go-to-market strategies and effective questioning. Harris extends an invitation for listeners to reach out for further discussion on sales strategies.
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