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🎧 Advancing Analytics Maturity with Google Marketing Platform
Podcast Marketing / PodCast / Mar 5, 2021 / Posted by Michael Loban / 1165

🎧 Advancing Analytics Maturity with Google Marketing Platform

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In this Expert Insight Interview, we welcome Michael Loban, author of Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. He and John Golden discuss the book and the principles within it, focusing on the specific aspects that digital marketers can use to get a leg up on the competition.

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About Author

Michael Loban is the Chief Growth Officer at InfoTrust, a global analytics consulting and data governance company. When he is not motivating organizations to undertake a digital transformation, Michael can be found passing on the power of digital analytics to the next generation of marketers and analysts through his roles as Term Adjunct Professor at the University of Cincinnati and Adjunct Faculty at Xavier University. He is also a presenter and author, with work published in Forbes, AdWeek, and CIO Magazine.

Author's Publications on Amazon

Crawl, Walk, Run Cover

Crawl, Walk, Run

by Michael Loban
'Crawl, Walk, Run' is your practical guide for navigating each stage of analytics maturity, beginning with the basics and taking you step-by-step through a framework for achieving greater efficiency and increased confidence in your marketing decisions.
Buy on Amazon
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About Author

Michael Loban is the Chief Growth Officer at InfoTrust, a global analytics consulting and data governance company. When he is not motivating organizations to undertake a digital transformation, Michael can be found passing on the power of digital analytics to the next generation of marketers and analysts through his roles as Term Adjunct Professor at the University of Cincinnati and Adjunct Faculty at Xavier University. He is also a presenter and author, with work published in Forbes, AdWeek, and CIO Magazine.

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