As a business owner, you know the drill: leads are crucial, sales are everything, and keeping customers happy is the ultimate goal. But what if you could zero in on the five exact areas that control your business’s revenue and growth? On a recent episode, the Business Finance Doctor himself, Avi Pinsky, broke down the five critical levers that every entrepreneur must master.
First, forget chasing every lead. Avi emphasizes that quality leads are more valuable than quantity. It’s about finding the right people, not just more people. Next, once you have them, your conversion rate is key. Is your sales process a well-oiled machine, or is it a bottleneck? Avi suggests a deep dive into your data to pinpoint where prospects are dropping off.
Once they’re a customer, the real work begins. Retention rate is your secret weapon. It’s far cheaper to keep a customer than to find a new one. From there, focus on increasing their purchase frequency and average sale value through innovative strategies, such as upselling and bundling. Master these five levers and you’ll not only survive—you’ll thrive.
Want to learn how to put these levers into action? Avi Pinsky’s free Prosperity Playbook is a downloadable Excel tool designed to help you set targets and model scenarios for real, sustainable growth.
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