In this podcast episode, John Golden from Sales POP Online Sales Magazine and Pipeliner CRM interviews Alex Rossman, President at Rossman Media, about the state of social media today. They discuss the impact of TikTok, the importance of video content, and the role of authenticity in branding. They also talk about the challenges and opportunities of social media, as well as the potential impact of AI on content creation. The speakers emphasize the importance of consistency, knowing your audience, and delivering on promises to build a successful brand on social media. Alex briefly introduces his company, Rossman Media, which offers social media management, paid media, influencer marketing, and creative services for brands of all sizes.
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