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TV Expert Interviews / Motivational / Jan 19, 2019 / Posted by Ruben Gonzalez / 827 

Setting Goals and Achieve Them


Staying motivated can be a challenge when you do not set goals to hold yourself accountable. Goal setting may seem silly, but it is the one true way to measure and hold yourself accountable for your own success. If you don’t write down your goals and keep them in front of you, who’s to say that you will even remember them the next day?

This expert sales interview explores:

  • Achieving Goals
  • Association
  • Increase Motivation

Achieving Goals

As a professional speaker, Gonzalez keeps the mindset that he is in marketing, and his goal is to get more speaking engagements. He’s a salesman, just like a lot of people that follow SalesPOP!. Gonzalez finds it easier to get himself going by tying something personal and exciting to his productivity. Set a goal, and get the prize. If you write down your goal, it becomes an act of commitment, if you daydream tie it to your goals.


Whom you associate with has a great impact on achieving your goals. If you want to lose five pounds, hang out with someone skinny. If you want to increase your sales, take the top performing salesperson out for lunch or coffee once a week and pick their brain. Successful people will tell you what they did to become successful. You become the people you associate with, so make it a point to hang out with people that are doing what you want to do. Associate with winners, and disassociate with the other people.

Increase Motivation

It is incredibly easy to get stuck in a negative mindset or hold onto things that have happened in the past. Gonzalez recalls a time when he broke his foot and his hand and totaled his sled and how he overcame the negativity. Rather than giving up, Gonzalez made a list of people that could lend him a sled and focused on the fact that broken bones heal. The result? He raced again and qualified for the Olympics. Successful people think about where they want to go, while unsuccessful people think about what they don’t want to happen.

To learn more about the customer experience, watch the entire expert sales interview.

About our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

    About Author

    Ruben is a common man who achieved extraordinary things. Ruben’s the first person to ever compete in four Winter Olympics each in a different decade. Since 2002 he’s spoken for over 100 of the Fortune 500 companies. His books have been translated to over 10 languages.

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