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TV Expert Interviews / Motivating Sales Teams / Apr 8, 2023 / Posted by David Carter / 44

The Importance of Character in Reaching Your Full Potential (video)


David Carter is a seasoned entrepreneur and renowned CEO mentor with over 40 years of experience in creating innovative businesses and mentoring leaders and influencers worldwide. He is recognized as the world’s leading CEO mentor and has a proven track record of success. David is passionate about character-based business training and its ability to transform organizations and individuals.

Why Character-Based Business Training is More Important Than Ever

In a world where technology and AI are rapidly changing the workforce, it’s becoming increasingly important to differentiate oneself from machines. That’s where character-based business training comes in.

According to Aristotle, character determines destiny. This means that our character plays a direct role in where we end up in life. The Character of Work, a company founded by David Carter, maps 54 character qualities that underpin the development of all skills against the 77 in-demand soft skills that employers feel are lacking in their applicants or workforce. By developing these character qualities, individuals can improve their soft skills and set themselves apart from others.

One of the key character qualities emphasized in the conversation between David and John is kindness. David shares a personal story from his childhood about learning to be a gentleman and how it taught him the value of being kind to others. He also emphasizes that being kind doesn’t take any more time than being rude or transactional, but it can lead to better results and stronger relationships with customers.

Ultimately, the conversation highlights the importance of character-based business training in creating successful and fulfilling careers. By focusing on developing character qualities, individuals can improve their soft skills and stand out in a world where machines are becoming increasingly prevalent.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

A serial entrepreneur otherwise known as ‘the World's Leading CEO Mentor’, with 40+ years' track record in creating innovative businesses, and mentoring leaders and influencers around the globe. Entelechy Academy is the entelechy of David’s career and his legacy project, where he gathered brilliant minds in education, coaching and professional organizations to support millions in becoming the best version of themselves.

Author's Publications on Amazon

In 1954, Roger Bannister decided he would break the four-minute-mile record. Not only did he do this, but within a year, his achievement empowered 37 others to do the same. He accomplished his own 'breakthrough' and inspired others to push themselves beyond what they thought…
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