The world is full of bright, wise entrepreneurs, with many unique and innovative ideas. However, many of these innovative ideas never come to fruition, because these entrepreneurs don’t have the experience to execute their ideas. They don’t know what to watch out for, what the risks are, or their potential blind spots, and as a result, they fail to launch on the innovation. Much of the literature that is produced focuses on the process of creating innovation and generating new ideas or generating money for their venture. But there is very little literature on how to execute the new idea once you’ve come up with it and generated the funding. This is to the detriment of many entrepreneurs who ultimately end up failing because they focus on the innovation and not the execution. Arie Brish has set out to change this with his newest book, Lay an Egg and Make Chicken Soup. Interviewed by John Golden, Brish discusses how to capitalize on innovative ideas and work them into existence.
This expert sales interview explores:
- The importance of thinking differently
- How to evaluate innovative ideas
- Overcoming challenges that small business face
Different is Often Better Than Better
In business, different is often better than better. There is always going to be competition that is trying to come up with the next bigger and better thing, to the point that by the time you launch your product that is 20% cheaper, or 20% faster, there is already another company preparing for the launch of their product that is an additional 20% cheaper and faster.
Evaluating New Product Ideas
It can be incredibly difficult to evaluate new ideas, and many companies don’t have a good process for assessing the worth or innovativeness of their brainstorming. Things are done based on gut feel, or just trying certain things, but there is a better way to evaluate these new ideas. The simple solution is to get feedback from the market. The long answer requires some differentiation between B2B sales and B2C sales.
Fitting In and Avoiding Internal Cannibalism:
After you have the genesis of your innovative idea, confirmed that it is different, and evaluated it based on market opinion, you are now ready to launch this innovative idea.
Challenges For Small Organizations:
When creating and executing innovative ideas, small companies face certain challenges. Many startup companies fail, just because the original founder gets bored, gets a better job offer, or otherwise leaves the company.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.