Avoid These Costly Marketing Mistakes with Jason Moss

Marketing can make or break a business. In this episode, John Golden sits down with Jason Moss, a multi-six-figure business coach, to uncover the biggest mistakes business owners make—and how to fix them.

Key takeaways:

✅ Stop focusing only on your product – speak to your customer’s needs.
✅ Niche down – trying to sell to everyone means selling to no one.
✅ Be real – authenticity and storytelling build trust.
✅ Balance sales and value – provide helpful content before pushing for a sale.
✅ Use multiple channels – reach your audience where they are.

Marketing isn’t just about selling—it’s about connection. Listen in to fine-tune your strategy and grow your business the right way!

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The Spirited Hive Story with Jack Espy

From real estate to ready-to-drink cocktails, Jack Espy’s journey into the beverage industry is about adaptability, innovation, and community. In this episode, he shares how Spirited Hive was born from a need for healthier canned cocktails and how the brand stands out with organic ingredients and sustainability efforts.

🚀 Key takeaways:

• Healthier drinks matter – Spirited Hive uses honey instead of artificial sweeteners.
• Community is key – Events like run clubs bring people together.
• Sustainability counts – Supporting bee conservation adds purpose to the brand.

Tune in to hear how Jack is redefining canned cocktails and making a positive impact!

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

Scaling E-Commerce with Matthew Stafford

How do you stand out in the crowded world of e-commerce? In this episode, John Golden sits down with Matthew Stafford, an expert in scaling online brands. They dive into the secrets of building trust, creating a loyal community, and using AI to boost sales.

Key insights:

• Ask customers what almost stopped them from buying—fix those friction points.
• Build a brand community to drive engagement and repeat sales.
• Use AI to personalize shopping and streamline operations.

Want to grow your e-commerce business? Tune in for actionable strategies to take your brand to the next level!

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

In this episode, host John Golden speaks with e-commerce expert Sabir Semerkant about the most significant challenges online brands will face in 2025. With over $1 billion in revenue, Sabir shares actionable strategies on overcoming common pitfalls like “special snowflake syndrome,” data-driven decision-making, and optimizing business foundations. Learn how to build momentum, manage cash flow, and scale your e-commerce brand confidently.

Key Topics:
✔ Avoiding ego-driven decisions
✔ The eight dimensions of e-commerce success
✔ Strategic hiring and agency partnerships
✔ Effective marketing and profitability tactics

Tune in now to future-proof your e-commerce business!

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

Video is a game-changer in mid-funnel marketing! In this episode, Tim Bradley breaks down the three essential types of video content and shares actionable strategies to engage buyers and boost conversions. Learn why authenticity, storytelling, and strategic distribution are key to making video content work for your brand.

🔹 How to craft anthem, explainer, and endorsement videos
🔹 Best practices for video production & storytelling
🔹 Why video is the future of mid-funnel marketing

🎙️ Tune in now to level up your marketing!

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Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

In this episode, John Golden talks to Joris Merks Benjaminsen, an award-winning author and former DEI leader at Google. They discuss challenges like generational differences, company growth, and leadership expectations and how to solve them. Joris shares modern team management strategies, from how to adapt your communication style to foster collaboration and work without power. Tune in to find out how to build a thriving, engaged workforce.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

In this episode of Expert Insight Interview, host John Golden speaks with AI strategist Jonathan Mast about how entrepreneurs can harness AI to boost productivity, sales, and customer engagement. Jonathan, founder of White Beard Strategies, shares his expertise on AI prompting, which enhances AI’s effectiveness by providing context and specificity.

Key takeaways include a four-step AI prompting framework, AI’s role in automating tasks, improving customer interactions, and streamlining business operations. Real-world examples highlight AI’s transformative impact, such as automating scheduling in the sports industry and enhancing real-time sales coaching.

Jonathan predicts rapid advancements in AI, emphasizing the importance of mastering the basics, staying focused on relevant tools, and leveraging AI to amplify professional skills.

Tune in for expert insights and actionable AI strategies to drive your business forward!

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

In a recent podcast episode, John Golden interviews Titus Jumper, a multifaceted entrepreneur, about the evolution of chatbots and AI in customer service. They discuss the initial hype surrounding chatbots, the importance of quality data for effective AI implementation, and the ethical considerations of using AI in business. Titus shares actionable advice on personalizing customer interactions and enhancing satisfaction through AI-driven tools. The episode highlights successful AI implementations, including a case study from Titus’s company, Sales Hub. Listeners gain valuable insights on embracing AI to improve operations and customer engagement.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.