In this inspiring interview, bestselling author and coach Sara Connell joins John Golden to share how she helps people write books that grow their business. Sara breaks down her 3-part writing method—Story, Situation, and Solution—and shows how to turn ideas into a clear message. She also explains how a book can be a powerful tool for building trust, getting speaking gigs, and selling high-value offers. Whether you’re a coach, speaker, or business owner, this episode is full of helpful insights.

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In this episode, Andrew Russell, founder of Rogue Mortgage, shares how he brings a human touch to the mortgage industry. He talks about putting people first, building strong relationships with clients and realtors, and creating a work culture that values well-being. Andrew also explains how breaking big goals into smaller steps and staying disciplined helps his team succeed—even during tough times. Whether you’re new to home buying or in the business, this episode offers simple, powerful advice.

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In this episode, Chris Peterson, author of Red and Blue Customers, shares how businesses can grow without getting political. He explains why customer values matter more than party lines and how brands can build trust by staying real and focusing on shared beliefs. You’ll learn how to connect with both conservative and liberal customers—without picking sides.

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In this episode of the Expert Insight Interview, host John Golden talks with Joshua Hale, a digital strategy expert with over 12 years of experience. They discuss how small businesses can use AI tools to improve in today’s market.

Joshua explains how these tools can help business owners save time, make better decisions, and deeply understand their customers. From writing marketing plans to learning what people want, you’ll hear simple, real-life ways tech can support your growth—even with a small budget or team.

This episode is a must-listen if you’re looking for a clear, no-fluff chat about how modern tools can lighten your load and give your business an edge.

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In this episode, Jordan Whelan of Gray Smoke Media shares simple tips to help businesses grow. Learn how to use long-tail keywords, try new platforms like Reddit, and repurpose your content for SEO. Jordan also explains how AI tools can save time while keeping your marketing real and human. A must-listen for anyone looking to boost brand visibility without breaking the bank.

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In this podcast, ad expert Ben Heath explains why personal branding matters. Big names like Elon Musk help people trust their brands. But even small business owners can do the same. You don’t need a million followers. Just be real, connect with your audience, and give value.

Ben also shares why knowing your goals and who you’re speaking to is smart. If you get this right, your social media ads can really grow your business. Want help? Ben offers a free chat on his website.

🎯 Key Takeaway: A strong personal brand builds trust—and trust builds sales.

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In this episode, Adam Nathan, founder of Blaze, shares how AI is changing marketing for small businesses. He explains how tools like Blaze help users create great content fast, without needing a big team. Host John Golden and Adam discuss why quality content still matters and how AI can support your creativity. You’ll also hear how Blaze controls you and what’s next for AI tools. Whether a business owner or freelancer, this episode gives smart, simple tips to grow your brand with AI.

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Building trust is hard today, especially in sales and coaching. Joanna Lott, a certified business coach, shared simple tips with John Golden. She says honesty wins over hype. Social media helps start the connection, but real trust grows through deeper content like podcasts and workshops.

Joanna treats clients like people, not numbers. She sends gifts, checks in with voice notes, and takes time to understand each person’s goals. That care turns clients into fans.

Her coaching style focuses on asking questions, not giving advice. She listens, learns, and helps clients grow. Even as her business grows, Joanna uses systems to keep things personal.

Her biggest message? Be real. Be honest. Take your time. That’s how you build trust that lasts.

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