In a recent podcast episode, John Golden engages with Peter Murphy Lewis, founder of Strategic WKYC and a fractional CMO, to discuss strategies for CEOs to form genuine, service-oriented relationships over purely transactional ones. Topics include overcoming negative CRM perceptions, harnessing happy customers as advocates, and building authenticity in connections. Listeners gain actionable advice, such as engaging silent advocates, showcasing success stories, and utilizing fractional CMO services for strategic marketing leadership. This episode is a must-listen for CEOs aiming to create lasting connections and a positive brand narrative.

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What can bees teach us about focus? In this episode, seasoned speaker and author Jones Loflin shares insights from his latest book ‘Focused as a Bee.’ Drawing from his beekeeping experience since 2019, Loflin reveals six strategies for maintaining focus in our distraction-filled world. Learn how bees’ single-tasking approach and clear role dedication can transform your productivity. Host John Golden explores these nature-inspired techniques for better time management and team effectiveness.

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Breaking Sales Myths with Todd Schuchart

In this episode, John Golden sits down with Todd Schuchart, a life insurance sales expert and lead generation strategist, to challenge traditional sales stereotypes. Todd, the force behind Razor Ridge Leads, believes that anyone can sell—regardless of personality type.

🔹 Key Takeaways:
✔️ Authenticity Wins – Ditch the scripts and focus on real conversations.
✔️ Listening is Selling – Understand client needs to foster trust.
✔️ Curiosity Drives Engagement – Asking better questions leads to deeper connections.
✔️ Tech in Sales – AI and CRM tools can transform the way agents operate.

Todd also explores how micro-commitments and a well-defined sales process can boost performance. Tune in to discover how modern strategies can reshape your approach to selling!

🎧 Listen now!

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Building High-Performing Websites

Join John Golden and Jimi Gibson as they discuss how to turn your website into a lead-generating powerhouse. Jimi covers the importance of clear CTAs, engaging visuals, fast load times, and authentic messaging. Discover practical strategies to make your website a client-growing machine while staying ahead in the digital marketing game. Perfect for business owners and marketers!

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Building a Brand That Resonates with Taylor Shanklin Wilson

In this episode, Taylor Shanklin Wilson, CEO of Creative Sizzle, shares her expertise on brand building, storytelling, and staying relevant in an ever-changing market. She emphasizes the importance of consistent messaging, breaking down silos across teams, and evolving your brand to meet customer needs. Taylor also highlights how empathy and human connection are crucial in the post-pandemic world. Tune in for actionable insights to strengthen your brand’s identity and impact.

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John Golden interviews Arvell Craig, a digital marketing expert, about how AI is reshaping sales and marketing. They discuss the rise of AI agents, the importance of data quality, and strategies for effective AI adoption. Arvin emphasizes that AI elevates human roles by automating mundane tasks, enabling sales professionals to focus on building relationships and delivering value.

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The Power of Personalized Gifting

Chris Ruda, co-founder of Sandoz, shares how personalized gifting transforms sales outreach. Discover how Sandoz simplifies gifting logistics, integrates AI for smarter recommendations, and drives engagement through thoughtful gestures. Learn actionable strategies for leveraging gifting across the sales funnel to build rapport, enhance customer relationships, and boost win rates.

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In this episode of Expert Insight Interview, host John Golden sits down with Vanessa Thompson, a sustainability and finance expert, to explore the transformative power of a systems approach in driving breakthrough innovations. Drawing from her work with global organizations like the UN Foundation and Silicon Valley startups, Vanessa shares actionable insights on how businesses can integrate sustainability into their strategies, collaborate across the value chain, and turn waste into new value streams. Tune in to learn how companies leverage systems thinking to innovate and thrive in a rapidly changing world.

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