Growth marketing is a new way of structuring the marketing team and holding them accountable to increase revenue and company growth. The idea involves the alignment of sales and marketing, as well as coaching and strategizing for higher management. Sujan Patel, interviewed by John Golden, explains growth marketing, how to examine the current playing field, and how to differentiate your company from others.

This podcast is also a recorded live event you are welcome to view here: Growth Marketing: The Ticket to Whole Company Growth

iTunes Podcast 

John Golden podcast interview with Antonio Nieto-Rodriguez who is the global champion of project management and has transformed project management into one of the central issues on every CEO’s 2030 agenda. He is the creator of concepts such as the Hierarchy of Purpose featured by Harvard Business Review, or the Project Revolution.

Today we will talk about the following points:

• Is the Hierarchy of purpose allows more mobility and flexibility to the employee?

• The speed and agility regarding the handling and delivery of projects are very fast these days. Everyone is not ready for that. So what are some of the tips and tricks to execute the projects fast without compromising with the quality factor?

• If someone is working in a department; performing the fixed set of tasks that is repetitive every day, then he has to do project-based work. What are some of the challenges that one faces making that transition?

Organizations that expect to stay competitive need a strategic plan, but to make any “plan” effective they also need the ability to prioritize all major investments every step of the way – including services lines, technology, marketing, and organizational structure.

You can find our SalesPOP! Podcast recording on iTunes Podcast  or any major Podcast stations

About 17 years ago, a new branch of marketing called neuromarketing hit the sales world. It was an exciting idea that promised to change the foundation of marketing. Interviewed by John Golden, Patrick Renvoise discusses the impact that neuromarketing has made, and how it can be taken to the next level.

This podcast is also a recorded live event you are welcome to view here: Neuromarketing and Sales

iTunes Podcast 

Very surprisingly, in 2017 we’re still having a conversation about Sales and Marketing Alignment. Sales are still complaining about lead quality, and many marketers are looking for a one-step lead solution. Often Marketing considers that it is responsible for causing interest in prospects, and Sales is responsible for revenue. Sales and Marketing need to be focused on a common goal–and in the end, it all comes back to leads. Host John Golden interviews Dan McDade on the truth about leads.

This podcast is also a recorded live event you are welcome to view here: The Truth About Leads

iTunes Podcast 

Sales and marketing alignment is a challenge that has come about in recent years. Especially as the sales industry has undergone a technological revolution, it is even more critical than ever to unify the sales and marketing teams. Maribeth Kuzmeski, interviewed by John Golden, discusses some changes that marketing people can make to help unite these formerly separate entities.

This podcast is also a recorded live event you are welcome to view here: Sales and Marketing Alignment

iTunes Podcast 

Videos provide a lot of information to consumers that may not always be obvious over the phone or online communication. It allows for an interested person to understand a salespersons emotions, personality, mannerisms, etc. It is one of the best ways to show who you are and what you can do. In this interview, sales expert Frank Furness talks to John Golden about how to boosting sales and getting media attention through videos.

This podcast is also a recorded live event you are welcome to view here: Video Marketing

iTunes Podcast 

Sales and marketing alignment has become an insurmountable issue in the sales world. Attempts to unite these two entities has gone on for years, and yet there still hasn’t been a concrete solution. Why haven’t we found a resolution? Why are we still talking about it? There are a lot of barriers to getting alignment between marketing and sales. Understanding these barriers, and how to solve them, allows organizations to get their sales and marketing teams on the same page. Chris Ryan, interviewed by John Golden, discusses the barriers to sales and marketing alignment.

This podcast is also a recorded live event you are welcome to view here: Barriers to Sales Marketing Alignment

iTunes Podcast