In this day and age of the sales world, you might think that sales and marketing engagement would be very integrated. However, this isn’t exactly the case. There is still a struggle between sales teams and marketing teams, and this difficulty unifying them had consequences that affect the entire organization. Joel Capperella, interviewed by John Golden, discusses how marketing can truly engage with sales.

This podcast is also a recorded live event you are welcome to view here: How can Marketing truly engage with Sales

iTunes Podcast 

In the last decade, we have entered into a new era of selling. This has affected all areas of sales, including the sales team, the marketing team, sales management, technology and software systems, and most importantly, it has changed the way buyers buy. In order to keep up with these changes, David Meerman Scott, interviewed by John Golden, explores sales and marketing convergence.

This podcast is also a recorded live event you are welcome to view here: The Era of Sales and Marketing Convergence

iTunes Podcast 

Podcast with host John Golden and guest Annie Meehan who is an inspirational Keynote Speaker, an award-winning author & Certified Coach. After 9 years climbing the ladder in corporate America, she became a serial entrepreneur – starting a speaking business, leading an AdvoCare Supplement team, writing one book and then another. She has just written a new book called ‘The Pineapple Principle’.

John and Annie talk about the following topics:

• What exactly the meaning of “The Pineapple Principle”?

• How to help people standing up and being nice to people as not everybody believes they have a crown to wear. So how to help people who don’t believe that they have a crown?

• What are some of the favorite stories of Annie Meehan from the book?

• What is the best advice to people who are in the dark? How to deal with the darkest seasons of their life like a pro?

It is a fact that you can’t be liked by everyone as it is impossible and yes, that does not make you a bad person. You need to keep on going forward in your life.

There are times when you don’ feel like doing a particular task but when you complete it, you get a really good feeling. So people need to find things like that which give them the feeling of accomplishment and prove helpful in building self-confidence.

You can find our SalesPOP! Podcast recording on iTunes Podcast  or any major Podcast stations

Sales and marketing alignment is a much talked about the problem, yet remains persistent in the sales world. This is at a detriment to many companies and organizations. As Matt Heinz, interviewed by John Golden, points out, there are tremendous benefits to unifying the sales and marketing teams.

This podcast is also a recorded live event you are welcome to view here: The Crucial Difference of Sales and Marketing Alignment

iTunes Podcast 

Growth marketing is a new way of structuring the marketing team and holding them accountable to increase revenue and company growth. The idea involves the alignment of sales and marketing, as well as coaching and strategizing for higher management. Sujan Patel, interviewed by John Golden, explains growth marketing, how to examine the current playing field, and how to differentiate your company from others.

This podcast is also a recorded live event you are welcome to view here: Growth Marketing: The Ticket to Whole Company Growth

iTunes Podcast 

John Golden podcast interview with Antonio Nieto-Rodriguez who is the global champion of project management and has transformed project management into one of the central issues on every CEO’s 2030 agenda. He is the creator of concepts such as the Hierarchy of Purpose featured by Harvard Business Review, or the Project Revolution.

Today we will talk about the following points:

• Is the Hierarchy of purpose allows more mobility and flexibility to the employee?

• The speed and agility regarding the handling and delivery of projects are very fast these days. Everyone is not ready for that. So what are some of the tips and tricks to execute the projects fast without compromising with the quality factor?

• If someone is working in a department; performing the fixed set of tasks that is repetitive every day, then he has to do project-based work. What are some of the challenges that one faces making that transition?

Organizations that expect to stay competitive need a strategic plan, but to make any “plan” effective they also need the ability to prioritize all major investments every step of the way – including services lines, technology, marketing, and organizational structure.

You can find our SalesPOP! Podcast recording on iTunes Podcast  or any major Podcast stations

About 17 years ago, a new branch of marketing called neuromarketing hit the sales world. It was an exciting idea that promised to change the foundation of marketing. Interviewed by John Golden, Patrick Renvoise discusses the impact that neuromarketing has made, and how it can be taken to the next level.

This podcast is also a recorded live event you are welcome to view here: Neuromarketing and Sales

iTunes Podcast 

Very surprisingly, in 2017 we’re still having a conversation about Sales and Marketing Alignment. Sales are still complaining about lead quality, and many marketers are looking for a one-step lead solution. Often Marketing considers that it is responsible for causing interest in prospects, and Sales is responsible for revenue. Sales and Marketing need to be focused on a common goal–and in the end, it all comes back to leads. Host John Golden interviews Dan McDade on the truth about leads.

This podcast is also a recorded live event you are welcome to view here: The Truth About Leads

iTunes Podcast